H BMW είναι η αυτοκινητοβιομηχανία με το πιο ισχυρό brand σύμφωνα με το Forbes

To Forbes ανακοίνωσε τις 100 πιο ισχυρές εταιρίες του κόσμου όπου η BMW κατέχει την υψηλότερη θέση ανάμεσα από τις άλλες αυτοκινητοβιομηχανίες.

Η BMW βρίσκεται στην 9η θέση συνολικά, με την Toyota να ακολουθεί στην 14η, την Mercedes-Benz στην 16η και την Honda στην 19η. Η Audi βρίσκεται

στη 32η θέση, η Volkswagen στη 45η, η Ford στη 59η, η Hyundai στη 71η, η Nissan 76η και η Lexus στη 87η.

Στη πρώτη θέση βρίσκεται φυσικά η Apple, ακολουθεί η Microsoft, η Coca-Cola και η IBM. Η πρώτη 10αδα συμπληρώνεται από την Google, η Intel, τα McDonald’s, General Electric, BMW και Cisco.

Αναλυτικά την λίστα με τις 100 πιο ισχυρές εταιρίες του κόσμου μπορείς να την βρεις στη συνέχεια, ενώ την μεθοδολογία, μπορείς να την βρεις εδώ.

RankBrandBrand Value ($bil)Consumer Perception RankBrand Revenue ($bil)Company Advertising ($mil)Industry1

Apple87,111108,2933Technology2

Microsoft54,7173,71.600Technology3

Coca-Cola50,22922,83.256Beverages4

IBM48,520106,91.373Technology5

Google37,6736,51.544Technology6

Intel32,3654,02.100Technology7

McDonald’s37,48585,9769Restaurants8

General Electric33,749124,7-Diversified9

BMW26,3573,7-Automotive10

Cisco26,31546,1325Technology11

Oracle25,95037,179Technology12

Samsung19,39148,52.684Technology13

Disney19,0821,22.800Leisure14

Toyota21,937179,53.821Automotive15

Hewlett-Packard18,313127,01.200Technology16

Mercedes-Benz21,85488,2-Automotive17

Louis Vuitton24,5938,83.889Luxury18

Gillette16,8148,39.345Consumer Packaged Goods19

Honda20,96296,22.449Automotive20

Nescafe17,42710,1-Beverages21

AT&T24,196123,52.359Telecom22

Nokia15,52853,01.660Technology23

Budweiser18,6619,62.043Alcohol24

Wal-Mart20,384289,22.300Retailing25

L’Oréal14,52610,48.620Consumer Packaged Goods26

Nike15,94721,82.711Apparel27

Pepsi16,04813,51.900Beverages28

Amazon.Com10,2447,01.400Technology29

Visa12,6259,2870Financial Services30

Siemens13,640100,7-Diversified31

SAP15,36418,7-Technology32

Audi10,82452,6-Automotive33

Nestle10,01610,0-Consumer Packaged Goods34

American Express17,18923,22.996Financial Services35

Canon9,82144,61.019Technology36

Pampers8,51210,29.345Consumer Packaged Goods37

Kellogg’s9,3186,91.138Consumer Packaged Goods38

Sony8,31070,54.478Technology39

HSBC15,288102,2-Financial Services40

Nintendo13,1738,1935Technology41

Dell8,42262,1860Technology42

H&M14,48616,8-Retailing43

IKEA10,95534,5-Retailing44

Colgate7,4193,81.734Consumer Packaged Goods45

Volkswagen7,017142,0-Automotive46

Kraft10,1539,62.396Consumer Packaged Goods47

General Mills3,522,4914Consumer Packaged Goods48

Home Depot9,04570,4846Retailing49

ESPN11,5809,82.800Media50

Johnson’s3,232,52.600Consumer Packaged Goods51

Coach10,4694,889Luxury52

Mastercard6,8316,7841Financial Services53

Adidas6,83413,41.865Apparel54

Starbucks6,33211,4141Restaurants55

Verizon19,4100110,92.523Telecom56

Philips6,23330,91.285Diversified57

Rolex6,5354,5-Luxury58

Danone9,87713,6-Consumer Packaged Goods59

Ford7,956132,54.100Automotive60

Gucci11,9954,3-Luxury61

Hershey5,2304,0414Consumer Packaged Goods62

Blackberry6,13818,4864Technology63

Frito-Lay10,99111,01.900Consumer Packaged Goods64

Thomson Reuters10,7907,5-Media65

LG4,12348,8-Technology66

Ericsson9,27834,6-Technology67

UPS9,08153,1-Transportation68

MTV5,9433,01.479Media69

Accenture8,87927,470Business Services70

Avon5,2367,9311Consumer Packaged Goods71

Hyundai5,44145,4-Automotive72

Walgreens5,13972,2271Retailing73

Facebook13,1993,728Technology74

Ebay7,5725,6977Technology75

Lancome5,5513,88.620Consumer Packaged Goods76

Nissan5,957111,72.554Automotive77

HTC4,74415,7-Technology78

Target4,44268,51.360Retailing79

FedEx5,35242,7421Transportation80

Caterpillar7,07460,1-Heavy Equipment81

Boeing5,75868,7-Aerospace82

Chanel6,2674,2-Luxury83

Wells Fargo10,59787,6607Financial Services84

Hitachi5,463121,2379Technology85

Hermès7,7873,9203Luxury86

Gatorade4,8593,31.900Beverages87

Lexus6,98216,63.821Automotive88

Lowe’s3,74650,2803Retailing89

John Deere5,77632,0163Heavy Equipment90

Subway4,97016,6-Restaurants91

Shell7,392470,2-Oil & Gas92

Wrigley’s4,4714,3-Consumer Packaged Goods93

Xerox4,67522,6-Office Equipment94

Clorox3,2600,9482Consumer Goods95

Heineken6,5945,9-Alcohol96

Yahoo3,7665,0148Technology97

Armani3,1652,4-Luxury98

Ralph Lauren5,0836,4213Apparel99

Fox8,59810,42.400Media100

Kleenex3,1681,7686Consumer Packaged Goods

[Πηγή: Forbes]

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